Top 10 list of Benefits for Owning a Business License vs. a Franchise

1. Profits, profits, profits– The number one reason why a licensed concept like the Junction is in a business owners best interests is Profits! (Did we mention the profits?) Whether you are a new business owner or are already a franchisee or business owner: Franchise owners have to pay a large percentage of your profits to the master company.  Because it takes time and your care and attention to grow a business, we feel it is important for you to keep that revenue.
2. Control – If there is a local business or gourmet line that you are interested in incorporating into your business, you can. With a franchise, you would normally need to request permission to include additional product lines and in many cases, your request would be denied. As a business licensee, you would also have control over things like uniforms and promotions. You as the business owner would know and understand your local target market better than anyone else and we provide you with the independence you need to grow your business within a framework of support.
3. Branding – Provided you meet basic requirements with the use of the logo, you can either utilize your own signage or use our ready-done graphics.  Although we can recommend printers and sourcing needs, as a Junction owner, you are not obliged to pay outrageous signage costs or source with our preferred vendors.  Get as many quotes as you want and know you have control of your costs.  Also, being a part of an already branded concept will gain easier name brand equity for you and your business.
4. Support – Because of The Junction’s unique opportunity to you as the business owner, we have put in a framework of support. We will provide you with instructions on all of the recipes, have graphics ready made and can provide you with a guideline for owning and having a successful business, like a training manual.
5. Cost – The cost of a Junction business license is $495 per year. Enough said.
6. Experts - The Junction was designed by experts in coffee, ice cream and retail. Both Old Meeting House Ice Cream and Joffrey’s Coffee & Tea Company take their products and the quality of their products very seriously. That is what makes us different from everybody else.  Not only do we know our products taste better than everybody else’s, we have the experience to be able to tell you why!
7. Multiple Day-Parts  - If you own a coffee house or an ice cream shop already, you will know that each business has its own day-parts, or times that it is very busy vs. very quiet. When you bring together coffee and ice cream, the Junction allows you increase your day-parts and increase your revenue potential at the same time. People don’t eat ice cream early in the day very often, but most thrive on that morning cup of coffee.
8. Community - The Junction provides you with access to a community of business owners. Each one of you are going to have your own strengths, and if you are having a hard time, chances are – one of your colleagues may have the answer.
9. Franchise Fees – The Junction has no franchise fees.  When trying to start up your own business, paying high fees above the cost of your location and equipment just doesn’t make economic and financial sense, and will make it even longer before you reach that break even and start earning profit.
10. Marketing Fees – The Junction has ready made graphics that you can use within some basic guidelines. Because you control your own business and the growth of your business, you don’t have to pay high marketing fees just to use our brand. Most franchises charge an additional percentage of gross profit above the franchise fee for marketing that you have no control of, and which may not even benefit your local market.